Concept Ideation & Visual Exploration

Considered three different collection proposals, including Latin American dishes, yoga poses, and types of plants. Visually, the yoga poses offered the most compelling opportunity to explore the shapes, forms, and balance.

Asset Development

Explored different visual elements, including filled and outlined silhouettes, line art, color variations, and overlapping forms. Selected the filled silhouette with line art on top because it best balanced simplicity with enough detail to clearly communicate each pose.

Wireframe Exploration

Developed four different approaches to organizing the yoga collection, focusing on structure, layout, and information architecture.

Illustrator Vectors

Finalized the 30 item image assets yoga poses and the corresponding element content ready to plug them into the  Interface wireframes,

High Fidelity Prototype

Iterated on Flow 1 and Flow 4 further, evaluating how each approach organized and presented the yoga collection.

Chose to advance with Flow 4 because it created a clearer visual hierarchy and more intuitive user experience. Its structured layouts emphasized the yoga poses, reduced cognitive load, improved navigation through high-contrast buttons, and made information easier to digest.

Refined Flow

Improved spacing and layout consistency, simplified navigation, and consolidated content into more intuitive scrollable pages. Enhanced the collection with completed flows, pose detail pages, and slower animations that reflect the calm and steady nature of yoga.

Final Polish

After conducting usability testing with three participants, I refined the navigation interactions to improve timing and overall flow.