Visual Design/Animation

Logo Project

Mockup
Role:
Visual Designer

Designed For:
Visual Design course at New York University

Logo Description

ETM: Elevator To Mars is a tech startup developing visionary solutions that connect Earth with the imagined future of life on Mars. The name represents a lift, both a technological and conceptual bridge between worlds. ETM is built for explorers, innovators, and futurists who believe in expanding human connection beyond our planet.

Ideation

I explored a range of ideas for ETM by considering word mark concepts, graphic marks, and designs that combine typography with graphic elements.

Design Development

Based on group critique feedback, I selected the three strongest directions and began introducing color while exploring variations in weight, proportion, spacing, and overall treatment.

Refinement & Graphic Tightening

After another round of design critiques, I selected the strongest logo direction for final refinement. I focused on precise technical adjustments to improve sharpness, alignment, color, spacing, and weight so the logo functions as a cohesive graphic whole.

Logo Animation

This animated logo applies core motion principles to communicate the brand’s purpose and personality through movement. By using translation, transformation, timing, and easing inspired by elevator buttons, the animation adds narrative context and visual rhythm, enhancing the logo as a cohesive and expressive mark.

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© 2026 Yesenia Peregrina