ETM: Elevator To Mars is a tech startup developing visionary solutions that connect Earth with the imagined future of life on Mars. The name represents a lift, both a technological and conceptual bridge between worlds. ETM is built for explorers, innovators, and futurists who believe in expanding human connection beyond our planet.




This animated logo applies core motion principles to communicate the brand’s purpose and personality through movement. By using translation, transformation, timing, and easing inspired by elevator buttons, the animation adds narrative context and visual rhythm, enhancing the logo as a cohesive and expressive mark.